Imagine a therapy practice full of ideal-fit, full-fee clients
(and new ones calling every week)
...even if you know nothing about marketing, have been told that it “just takes time,” or have no idea where to begin.
Imagine a therapy practice full of ideal-fit, cash pay clients
(and new ones calling every week)
...even if you know nothing about marketing, have been told that it “just takes time,” or have no idea where to begin.

You've spent thousands of dollars and devoted years of your life to learning how to help people.

But the one thing they didn’t teach you in grad school?

How to find those people.

You’ve known all along that you don’t want to work for someone else, and you’re committed to growing a private practice that gives you the lifestyle, income, and work-life balance you crave.

But now the rubber is meeting the road, and you’re realizing the whole “marketing” thing doesn’t come nearly as naturally as your client skills do…

Sound familiar?

  • Feeling paralyzed, with no idea where to start with marketing
  • ​Staring at a blinking cursor trying to finally write (or re-write) your website...and not knowing what to say
  • ​Wondering why no clients are coming through Psychology Today
  • ​Sending out gobs of doctor referral letters or business cards, then hearing crickets
  • ​Posting on social media, blogging, and trying every other strategy you’ve been told to do...but still not getting results

Sound familiar?

  • Feeling paralyzed, with no idea where to start with marketing
  • ​Staring at a blinking cursor trying to finally write (or re-write) your website...and not knowing what to say
  • ​Wondering why no clients are coming through Psychology Today
  • ​Sending out gobs of doctor referral letters or business cards, then hearing crickets
  • ​Posting on social media, blogging, and trying every other strategy you’ve been told to do...but still not getting results

If you’re like a lot of therapists, you might even be wondering if starting a private practice was the right thing to do at all.

"Can I really do this?"

👇

Yes, you can.

And you can do it without wasting months trying to learn it all yourself or simply copying what other therapists have done.

Just like Charlie did:

TAKE A MINUTE TO IMAGINE…

What could life look like if you could just crack the code on this whole “marketing” thing?

COULD YOU FINALLY...

  • ​Go full-time in your practice?
  • ​Book more full-fee clients?
  • ​Stop working with clients who aren't a good fit?
  • Feel proud of the practice you've built?

Not only is all of this possible, but you can do it in record time and in a way that feels true + authentic to YOU and the great work you do.

The fact is, private practice marketing isn’t mad science.

There are just 3 simple steps to filling your practice:

01. CLARIFY WHO YOU ARE

01. CLARIFY WHO YOU ARE

Choose a clear, profitable niche and become memorable in the minds of your ideal client + referral sources.

02. GET IN FRONT OF YOUR IDEAL CLIENTS

02. GET IN FRONT OF YOUR IDEAL CLIENTS

Use simple, proven client-generating activities to get found by the clients you most want to work with.

03. BUILD TRUST & INVITE THEM TO TAKE THE NEXT STEP

03. BUILD TRUST & INVITE THEM TO TAKE THE NEXT STEP

Show them why you're the therapist for them and the relief they can find in working with you.

If your marketing can just do these 3 things, 
you will fill your practice.

Now, I can hear what you're thinking...



"OKAY, THAT'S WHAT I NEED TO DO. BUT THAT DOESN'T MEAN I KNOW HOW TO DO IT!"


That's exactly why I’ve created the step-by-step solution:

introducing:

A comprehensive training + template course for therapists who want to take the guesswork out of marketing and start getting clients on autopilot.

PROVEN MARKETING FORMULAS

Used by over 500 therapists in all kinds of niches

WORD-BY-WORD TEMPLATES

To write your website and PsychToday profiles with confidence (and in record time)

LONG-TERM TOOLS

To help you optimize your marketing and continue to see growth over time
SUCCESS STORIES

I had 3 calls in the week following the update, which is huge because prior I had no calls for months at a time.

The step-by-step guide you provided was so easy to follow and use. As someone who has never had any marketing experience, I felt like you were with me along the journey, like you had my back. I loved having examples of language and a visual of what each website page may look like.

-  Maria, PsyD, CGP

WHAT'S INCLUDED

in THE FILL YOUR PRACTICE FORMULA

1

Module 1 / Nail Your Niche

In this module, you’ll learn how to choose a profitable niche that aligns to your passions and strengths as a therapist AND how to talk about that niche in a way that people will remember. I’ll walk you through the same process I use with my own 1:1 clients to profile your ideal client - so you never struggle with writing or marketing to them again.

What We'll Work On

+ Define, narrow, and test your niche
+ Write your Niche Statement
+ Create your Ideal Client Profile

2

Module 2 / Create an Effective Website

Next, you’ll work on creating a website that connects AND converts potential clients into paying ones. I’ll walk you through my proven frameworks for your homepage, about page, and specialty pages. Plus, I’ll give you expert resources on choosing a website platform and designing your website, so that it looks just as good as it sounds.

What We'll Work On

  • How to write for your website
  • What to say on your homepage, about page, and specialty pages
  • Build it on the right platform

BONUS!  / Word-by-Word Templates Included

Along with the trainings and resources, you get my fill-in-the-blank website templates, taking ALL of the guesswork out of writing your website. Not a confident writer? No problem -- I’ve done all the hard work for you! You’ll know exactly what to say on every page of your site, and you’ll get it done in record time. $600 value

3

Module 3 / Stand Out on PsychToday

Next, you’ll learn the exact formula I use to help therapists get clients on autopilot from PsychToday. You will walk away with a complete profile (including a video script!) that helps you stand out from the hundreds of other clinicians around you. Plus, you’ll learn how to diagnose problems in your profile and optimize it over time - so the results only get better and better!

What We'll Work On

  • Write a stand-out PsychToday profile
  • ​Film a stand-out video
  • Use your monthly data to keep getting results

BONUS!  / Word-by-Word Template Included

Yep, that’s right! You get a fill-in-the-blank template for your PsychToday profile too. Simply plug in answers to each of the prompts about your ideal client and your practice, and you’ll have a profile that draws in clients and drives them to reach out to you. Real-life examples of solid PsychToday profiles are included too! $227 value

4

Module 4 / Network Well (Without the Nerves)

No sending branded pens and business cards around here! In this module, I’ll walk you through the 3-step process to networking efficiently, growing your circle in a purposeful way that keeps you top of mind with referral sources.

What We'll Work On

  • Overcome networking nerves
  • How to be memorable and get referrals
  • Identify and connect with referral sources

bonus!  /  Referral Outreach Email Templates Included

Whether you’re reaching out to a former colleague, a fellow therapist, or the local pediatrician, I’ve got you covered. Copy and paste these email templates to connect with potential referral sources in a way that’s memorable and keeps you top of mind when it comes time to send an ideal client your way! $97 value
SUCCESS STORIES

My practice is full now!

I've seen a surge in new patients as a direct result of my Psychology Today profile since the implementation of Anna's templates! I've had 5 in the last week--and they were my IDEAL clients, which was incredible because I was so nervous about going with my niche.

-  JULIE, LPCC

AND ON TOP OF THAT...

You’re going to get these time-saving, results-boosting bonuses to take your marketing to the next level.

Beautiful Practice Branding:
A Custom Brand in 30 Minutes or Less


A beautiful, professional brand establishes trust with potential clients and shows them you can be trusted...but graphic design is expensive! Shortcut your way to a brand you are proud of with your choice of 12 professionally designed and fully customizable brand identities...tailored specifically to therapists. I’ll walk you through how to edit them to make them yours in 30 minutes or less, so you can start standing out right away.

$297 Value

simplified seo for therapists


A strategic website is great. A strategic website that gets found on Google? Even better. This step-by-step video workshop will help you optimize your practice website to get clients through Google (no tech expertise required!). Everything you learn in this workshop can be integrated seamlessly into the website copy templates in the course...so you’ll have an SEO-friendly, client-converting website live in no time.

$97 Value

Email marketing for therapists:
grow your audience to grow your practice


Want to grow an engaged community of potential clients, helping you avoid the “feast or famine” phenomenon? With just a few key pieces, email marketing can help you establish yourself as an expert in the minds of your ideal clients and remain top of mind when they’re ready to take the next step and go to therapy (and know someone who is). This masterclass will walk you through everything you need to know to get started.

$127 Value

The 3-e Social media Planner


Tired of wondering what to post on social media? Use this planner using my 3-E framework to reinforce your expertise on Facebook and Instagram, engage potential clients in a meaningful way, and remind them of how you can help. Keep track of your topic ideas as they come to you, then plug them into the calendar. No more asking yourself “what do I post today?”!

$77 Value

ON TOP OF THAT...

You’re going to get these time-saving, results-boosting bonuses to take your marketing to the next level.

Beautiful Practice Branding:
A Custom Brand in 30 Minutes or Less


A beautiful, professional brand establishes trust with potential clients and shows them you can be trusted...but graphic design is expensive! Shortcut your way to a brand you are proud of with your choice of 12 professionally designed and fully customizable brand identities...tailored specifically to therapists. I’ll walk you through how to edit them to make them yours in 30 minutes or less, so you can start standing out right away.
$297 Value

simplified seo for therapists


A strategic website is great. A strategic website that gets found on Google? Even better. This step-by-step video workshop will help you optimize your practice website to get clients through Google (no tech expertise required!). Everything you learn in this workshop can be integrated seamlessly into the website copy templates in the course...so you’ll have an SEO-friendly, client-converting website live in no time.
$97 Value

Email marketing for therapists:
grow your audience to grow your practice


Want to grow an engaged community of potential clients, helping you avoid the “feast or famine” phenomenon? With just a few key pieces, email marketing can help you establish yourself as an expert in the minds of your ideal clients and remain top of mind when they’re ready to take the next step and go to therapy (and know someone who is). This masterclass will walk you through everything you need to know to get started.
$127 Value

The 3-e Social media Planner


Tired of wondering what to post on social media? Use this planner using my 3-E framework to reinforce your expertise on Facebook and Instagram, engage potential clients in a meaningful way, and remind them of how you can help. Keep track of your topic ideas as they come to you, then plug them into the calendar. No more asking yourself “what do I post today?”!
$77 Value
LET'S ELIMINATE THE MARKETING OVERWHELM, ONCE AND FOR ALL.
  • Nail Your Niche ($597 Value)
  • ​Create an Effective Website ($1497 Value)
  • ​Stand Out on PsychToday ($647 Value)
  • ​Network Well (Without the Nerves) ($297 Value)
  • Beautiful Practice Branding ($297 Value)
  • ​Simplified SEO for Therapists ($127 Value)
  • ​Email Marketing for Therapists 101 ($147 Value)
  • ​The 3-E Social Media Planner ($77 Value)

TOTAL VALUE = $3,975

Today's Price = only $447

SEE WHAT OTHERS ARE SAYING...

I know that you can do this.
But the best part is...you get to find out for yourself!
If you’re not 100% satisfied with the course, the templates, or the bonuses within 30 days, I will offer you a full refund, no questions asked.

Enroll today, and you don’t even have to decide if you’re in for good! Take the full 30 days to explore the materials and experience how The Fill Your Practice Formula works.

Let me take the mystery out of marketing.

I’m Anna, a private practice marketing coach and web strategist who has helped over 500 private practitioners (just like you!) to market themselves with clarity + confidence. I come alongside therapists, counselors, and other mental health professionals who do amazing, life-changing work but just need the right words and the right ways to say it.

I bring a career of marketing strategy to the therapy world, helping practitioners in all kinds of niches — from couples counseling to play therapy — get booked out doing what they love.

Marketing a private practice can be challenging, and I know that's never been more true than right now. That's why I developed this course: so you can cut through all the noise around marketing and know exactly what to do to fill your practice on autopilot.

Is this right for you?

SHOULD YOU JOIN THE FILL YOUR PRACTICE FORMULA?

This course is for you if:
  • You’re a brand new practitioner who wants to start your practice on the right foot
  • You’re a seasoned clinician who wants to take advantage of marketing to uplevel your practice
  • You need to see results in your practice sooner rather than later
  • ​You don’t feel confident with writing and marketing and want someone to show you exactly what to do (but still be able to tailor it to your unique practice)
  • ​You’re committed to growing your practice and just need a little help to get there
READY TO TRANSFORM YOUR PRACTICE?
  • Nail Your Niche ($597 Value)
  • ​Create an Effective Website ($1497 Value)
  • ​Stand Out on PsychToday ($647 Value)
  • ​Network Well (Without the Nerves) ($297 Value)
  • Beautiful Practice Branding ($297 Value)
  • ​Simplified SEO for Therapists ($127 Value)
  • ​Email Marketing for Therapists 101 ($147 Value)
  • ​The 3-E Social Media Planner ($77 Value)

TOTAL VALUE = $3,975

Today's Price = only $447

If you've made it this far, I encourage you to ask yourself...

What if just ONE tool in this formula...

Helps you transform your website so that it immediately communicates your niche, connects with your ideal client, and converts them into a paying one?

What if just ONE strategy in this course...

Helps you stop wasting money every month on Psychology Today and actually start getting clients on autopilot?

What if just ONE copy-and-paste template in this formula...

Helps you network confidently with people that will see the value of the amazing work you do?
...would it be worth it?

You’ve spent thousands of dollars and years of your life becoming a therapist. 

But the only way to see return on that investment is by knowing how to get clients.

You've got questions? I've got answers.

How fast can I expect to see results?
This depends on a lot of factors including your area, how established your network is, and your niche. However, many clinicians who have used the formulas inside of FYPF have begun to see results within 1 week of launching (or re-launching) their updated websites and PsychToday profiles. Julie got 5 clients in one week, and Lori got 4 in just a few days!
I'm only in the planning stages of my practice. Should I wait to get this?
No! The Fill Your Practice Formula is actually perfect for clinicians preparing to launch their practice. You'll get a week-by-week roadmap of what to do and when, with expert advice along the way. You'll be able to open your doors with a clear niche, a website you're proud of, a PsychToday profile that stands out, and a robust referral network.
I already have a website and PsychToday profile. Will this still work for me?
Absolutely! Over half of the clinicians that have used these formulas are established practice owners. If you want to uplevel your practice, stop being embarrassed by your website, or start seeing more results from networking and PsychToday, then you can benefit from the FYPF!
I don't have a website yet. Do I need this?
The Fill Your Practice Formula is the best way to avoid wasting time and energy and create a website that works, right off the bat! Plus, I've included the website platform cheat sheet, a guide to help you understand which website platform or service is best for your practice. FYPF will simplify every step of your website creation process!
Do you get access to everything right away?
You sure do! You get lifetime access to all 6 modules as soon as you purchase, so you can binge them Netflix-style in single weekend, or take your time working through them. Whatever is best for you!
What makes this different from other PP marketing courses out there?
The FYPF was developed to help you learn not just WHAT to do to grow your practice, but WHY to do it. Because when you know WHY marketing works, you are empowered to confidently market your practice for the rest of your career! Instead of just copying what others have done, you will understand how to reach the people YOU want to reach.

ARE YOU READY TO START MARKETING WITH CONFIDENCE + CLARITY...

So you can build a caseload of clients you love and create a practice you're proud of?

Marketing your practice should not be the thing standing between you and the success you deserve. The Fill Your Practice Formula taps into the power of modern marketing, the psychology of influence, and proven formulas developed specifically for therapists.

Stop putting off working on your website or finally starting to network, and don't believe the lie that marketing has to be time-consuming and expensive if it’s going to work.

These formulas have been used by countless other therapists to get new clients. and it can work for you too.

EVERYTHING YOU NEED TO START GETTING FULL-FEE, IDEAL-FIT CLIENTS.
  • Nail Your Niche ($597 Value)
  • ​Create an Effective Website ($1497 Value)
  • ​Stand Out on PsychToday ($647 Value)
  • ​Network Well (Without the Nerves) ($297 Value)
  • Beautiful Practice Branding ($297 Value)
  • ​Simplified SEO for Therapists ($127 Value)
  • ​Email Marketing for Therapists 101 ($147 Value)
  • ​The 3-E Social Media Planner ($77 Value)

TOTAL VALUE = $3,975

Today's Price = only $447

© 2020 Anna Walker, Walker Strategy Co.